AdSkills

Advertising intelligence, modularized.

Coming soonBuilt for modern advertising teams

The skills layer between strategy and autonomous execution.

AdSkills gives advertising teams a marketplace of specialized capabilities for planning, reporting, optimization, and campaign operations, without pretending generic models already know how media really works.

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50+ skills mappedAdCP + MCP ready

One-line install

$claude mcp add @adskills/plugin

Designed for strategists, traders, operators, and agent builders

Structured to work with both human-led and autonomous workflows

Made to expose reasoning instead of hiding it in black-box automation

Operating model

Humans, AI clients, and protocols all stay visible.

Humans keep the brief, constraints, and commercial judgement.

AI clients coordinate the work and move between systems quickly.

AdSkills provide the domain-specific logic generic models do not have.

Protocols such as AdCP and MCP keep the workflow portable instead of trapped in one stack.

Featured skills

A marketplace shaped like an advertising control room, not an app store.

Each skill is meant to be legible: what it does, what data it needs, and where a human should remain in the loop.

Skill 1

Cross-Channel Planner

Allocates budget across search, social, retail media, and CTV while exposing the tradeoffs.

PlanningBudgetingScenario modeling

Skill 2

Creative Fatigue Watch

Flags audience saturation early and recommends asset rotations before performance slips.

MonitoringCreative opsAlerting

Skill 3

Retail Media Translator

Turns platform-specific reporting into one comparable operating language for teams and agents.

NormalizationRetail mediaReporting

Workflow

A cleaner path from brief to machine-assisted action.

The point is not to automate everything. The point is to standardize the parts that should be repeatable, so teams can spend energy where judgement actually matters.

Pick the operating shape

Start with a human strategist, an AI client, or both. The system fits around your current team instead of forcing a replacement story.

Attach the right skills

Specialized modules handle planning, monitoring, reporting, and campaign intervention with advertising-specific logic.

Connect real inputs

Use MCP for data access and AdCP for standardized advertising workflows so the output stays operational, not theoretical.

Run with oversight

Agents move faster, but teams still approve, redirect, and set the strategic edge where it matters.

Enterprise governance

See exactly how your team is using AI — and keep it current from one place.

Usage visibility

See which tools agents are calling, how often, and where users are hitting dead ends. Frustration signals — repeated retries, abandoned flows, escalations — surface automatically so you know which skills need attention before the team starts working around them.

Agent activity · last 7 daysLive

cross_channel_planner1,840↑

retail_media_translator963↑

creative_fatigue_watch427–

3 frustration signals detected this week

Remote skill management

Update skills across every user in your organisation from a single control plane. No one needs to rebuild their own setup or pull a new version manually — push an updated skill and it propagates automatically. New logic, corrected instructions, or compliance changes go live immediately, everywhere.

Skill rollout · cross_channel_planner v2.4

Recipients142 users

StatusDeployed ✓

Rollback1-click available